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Where’s Woolma?

In 2019 we are sending our campaign mascot Woolma around the country to check out our yarn shops and report back to our Instagram followers.

To take part you will need to:

Example “selfie”

Example “selfie”

  1. Take a “selfie” of Woolma inside your shop - This needs to be a good quality photo with Woolma in focus as per our example. This photo needs to be a square.

  2. Provide a clue that could help our ‘grammers guess where you are

  3. Take 3 photos and 3 videos in full screen portrait mode which will be shared on the Instagram story the day after. You will need to take one photo of the front of your shop, one photo of your team, one photo of inside your shop and 3 15 second videos of whatever you’d like potential new customers to see.

  4. Send us all 7 files via Dropbox to hello@thefibrelounge.com

  5. Send Woolma onto her next location - She must be sent 1st Class Signed For, and participants will pay postage at £4.45 (current Royal Mail pricing)

Sign ups will close Friday 21st December 2018, and details of your shops allotted slot will be sent out Thursday 27th December 2018.

In order for the feature to run smoothly, you must adhere to the deadlines sent to you at this point - please let us know asap if you cannot do so.

We strongly recommend that your shop has an account on Instagram, even if it is simply linked to your Facebook.

Sign Ups are currently closed